top of page
  • Writer's pictureSamantha McMullen

Moth & Flame: my business name origin story

Updated: May 4, 2023

As a child I once wrote a story where moths were memories of that which was forgotten. From dreams to lost marbles, to hopes and gifts, moths were the personification of these lost things. In this story, to meet a moth, was to have these lost parts come back to you.

This is different from the "moth to the frame," analogy, which normally implies pain or unhealthy relationships, and the idea of "looking for the light," which creates the idea that one's light is external, versus the innate light we all hold within. In Native American mythology the moth symbolizes rebirth, change, transformation, resurrection, and the power of regeneration. A quick google search will tell you that, "Most commonly, moths are symbolic of death and the mysteries of the afterlife. Spiritually, death represents change, and the ending of something so that something else can begin." To me, this is not a bad association, as all endings mark new beginnings.

Fire on the other hand, is an element that symbolizes assertiveness, inspiration, intuition, and passion.

It took me a long time to learn that there is power in being a highly sensitive person, that the fire I held could ignite other's healing. I now strive to spread this fire by helping adult survivors of trauma heal wounds so they can feel safe in their own bodies, and live an empowered life.

In designing and refining this image over the past few years, I realized what I really wanted to represent was the Sanskrit meaning of namaste, "The light in me sees and honors the light in you." These words, introduced to me in my yogi journey, captured my intention completely. It was thus important to me that the lit match be the body of the moth, versus something the moth itself is going towards.

We already having everything we need inside of us, it is just a matter of finding what we have forgotten or lost place of due to trauma and difficult life experiences. In this way we come back to ourselves.

I want to thank "little Samantha" for this logo, I am so excited she found her light, and I am so excited to help others find theirs. Together, we are spreading the fire that is healing, passion and joy.

Now that we are clear on the power of these words, I will close with this:


If you are interested in learning more about working with me, and joining the "fire starters club" as it were, please contact me through my website, email me at or call me at 818-465-8516.

14 views0 comments

Recent Posts

See All


bottom of page